Allison Begezda, Marketing and Advertising

Hi, I'm Allison Begezda, a marketing, publishing, and communications professional.

Allison Begezda's Bio:

Marketing, Publishing, and Communications Professional • Association professional with extensive knowledge of health care associations (pharmaceutical, dental, nursing). Unabashedly committed to client success. • Mission champion through program, project, and event leadership. Respected for leading individuals and teams through association organizations’ inevitable change, challenges, and opportunities. • Catalyst in launch and growth of initiatives that optimally leverage resources. Results-driven and marketing-focused association professional experienced in working as part of the management team and with volunteer leaders to accomplish organizational goals.

Allison Begezda's Experience:

Senior Marketing Manager at Association Management Center
August 2012 - Present | Chicago, IL
• Develop and implement comprehensive marketing and communication plans for four nursing associations • Coordinate promotion and communication initiatives to enhance membership growth and retention, conference attendance and non-dues revenues related to product sales • Provide leadership in development and coordination of the editorial content of publications for each of the clients including website, E-news, newsletters, brochures, educational promotions, press releases, annual report and other • Track effectiveness of all applicable projects including web traffic, membership campaigns, exhibiting, etc. making recommendations where needed • Actively participate in client and team strategic planning providing strategic marketing and communication expertise and ideas • Analyze and interpret survey and qualitative research to support strategic and tactical recommendations | www.AANN.org | www.ABNNcertification.org | www.AMWF.org | www.ITNS.org
Editorial Coordinator at the American Dental Education Association (ADEA)
2010 - 2012 | Washington, DC
• Administered the day-to-day operations of The Journal of Dental Education (JDE), the premier scholarly journal for academic dentistry, which reaches over 10,000 readers each day and has over 800 submissions each year • Provided support and technical guidance to authors submitting articles and reviewers completing analysis for the JDE through ScholarOne’s Manuscript Central • Wrote e-blasts and press releases and maintained media contacts list • Planed, developed, and implemented special projects in online communications, including writing content and creating web pages, subsites, and e-newsletters • Compiled, edited, and wrote content for the Bulletin of Dental Education (BDE) Online and uploaded approved articles using Ektron • Wrote ad copy and worked with the Art Director to create the JDE cover, ads, flyers, and meeting materials • Managed the ADEA job posting website DentEdJobs • Collaborated in writing scrips and conducting interviews for videos and presentations • Organized the events, communications, and press campaign surrounding the 75th anniversary of the JDE
Journals Editorial Assistant at the American Association of Pharmaceutical Scientists (AAPS)
October 2009 - October 2010 | Arlington, VA
• Corresponded with authors, reviewers, and editors-in-chief • Processed all manuscripts received through Editorial Manager, an online peer review system • Collaborated with associate/guest editors on special theme issues of the journals • Administered copyright transfer and permissions forms and generated weekly manuscript status reports
Editorial Intern at the American Dental Association (ADA)
May 2008 - August 2008 | Chicago, IL
• Formatted manuscripts submitted for publication in Journal of the American Dental Association • Utilized the Manuscript Central program to process submissions • Checked reference citations and applied AMA style • Prepared several months’ worth of accepted articles for publication in a few weeks
Administrative Assistant at The Muransky Companies
2005 - 2006 | Youngstown, OH
• Maintained medical records and insurance forms and filed charts • Supported the CEO’s office in event planning, drafting surveys, and entering data

Allison Begezda's Education:

The George Washington University
2009 – 2011
Master of Professional Studies in Publishing
Activities: Publishing Courses: • Book Design • Book & Journal Publishing • Book Publicity and Promotions • Business of Publishing • Copyright Law in Print and Cyberspace • Editing for Books, Journals, and E-Products • Editorial Content • E-Publishing • Ethics in Publishing • Literary and Cultural Study • Marketing Strategies • Production Management • Publishing Management, Organization, and Strategy • Research, Fact Checking, and Indexing • Sales Management, Strategy, and Positioning • Technical Writing
Miami University
2005 – 2009
Bachelor of Arts, English Literature
Concentration: Chemistry of Life Processes
Activities: Phi Sigma Pi National Honors Fraternity, Service Committee Member 2007-2009 On Campus for Cancer Awareness, Club Liaison 2005-2009 Microbiology Club, Vice-President 2005-2009 Gamma Phi Beta Sorority, Community Service Committee Member 2006-2009

Allison Begezda's Interests & Activities:

Publishing, Communications, Marketing, Baking, Reading, Traveling, Photography

Allison Begezda

Senior Marketing Manager | Marketing and Advertising

Hi, I'm Allison Begezda, a marketing, publishing, and communications professional.

Allison Begezda's Bio:

Allison Begezda's Experience:

Senior Marketing Manager at Association Management Center

Editorial Coordinator at the American Dental Education Association (ADEA)

Journals Editorial Assistant at the American Association of Pharmaceutical Scientists (AAPS)

Editorial Intern at the American Dental Association (ADA)

Administrative Assistant at The Muransky Companies

Allison Begezda's Education:

The George Washington University

Miami University

Allison Begezda's Interests & Activities: